COMPANY PROFILE
Miracle Orthopedics is a global medical device company specializing in soft orthopedic Rehabilitation Products and medical support products the Company’s broad range of over 45 soft Orthopedic products, including 225 items, these products provide solutions throughout the patient’s continuum of care. The Company sells its products in Egypt and in more than 12 other countries through networks of agents, distributors. Customers include orthopedic, paediatric orthopedics and spine surgeons, pharmacies, , hospitals, distributors ,surgery centers, physical therapists, athletic trainers and other healthcare professionals. We are proud of our reputation as an innovator of Soft orthopedic And Medical Sporty products. Our innovation has its roots in our beginnings as a small start-up company fashioned Products from Pure Egyptian Cotton material ..
Company Divisions:
A-Plant Production Dept. Research & Development R & D,Material Planning Dept.
B- Stores & Purchase Division
C- Financial Dept
D- Human Resources Dept.
E- Legal Consultant
F- Sales & Distribution Dept.
G- Marketing Advertising Dept.
H-Export Dept.
Company Official :
Chairman ........................... Mr. Emad Louis
Vice Chairman – Sales Director ........................... Mr. Sameh Louis
Financial & Admin. Manager ........................... Mr. Wanes Frag
Export Manager ........................... Mrs. Sally Maksoud
Local -Promotion Manager ........................... Dr. Khalid A.EL Aziz
Public Relations Manager ........................... Mrs. Enje Boles
England Branch Manager ........................... Mr. Sam Youssef
Manufacturing :
Miracle Company maintains a Total Quality Approach to manufacturing to achieve the highest level of customer satisfaction: the products customers want, when they want products, at the lowest possible cost. A key component of this approach is the concept of "Lean Manufacturing". This process eliminates or reduces waste in all of its forms. Waste is described as any element that adds cost without adding value to the product. It is the simple things that many manufacturing companies take for granted such as overproduction, waiting time, transportation, processing, inventory, movement, defective products and inspection that do not add value and are therefore waste. Through well-practiced lean manufacturing actions and ongoing process optimization at its manufacturing plants in Egypt, Miracle Company has eliminated much of the waste from its operations. As a result, the Company has reduced its cycle time from weeks to hours. Each manufacturing cell builds products based on what has been sold in the past 2 hours! Furthermore, Miracle Soft Orthopedic Products lowered its inventory levels and cost structure, and most importantly, elevated the quality of its products - and customer satisfaction - to world-class levels. In fact, The majority of our rehabilitation products are manufactured in Egypt,
Certifications :
in october 2005 has achieved ISO 9001 -2000 certification, and certification the European Medical Device Directive. CE mark, From TUV germany . These certifications are internationally recognized quality standards for manufacturing and assist us in marketing our products in certain foreign markets.
Research and Development :
Our internal research and development program is aimed at developing and enhancing products, processes and technologies. The research and development activities for our rehabilitation products are conducted in our Factory , facility by a group of Doctors and engineers and designers who have substantial experience in developing and designing products using advanced technologies, processes and materials. The research and development team uses computational tools and computer aided design, systems during the development process that allow a design to be directly produced on computer-based fabrication equipment, reducing both production time and costs. Our current research and development activities are focused on using new materials, innovative designs and state of the art manufacturing processes to develop new products and to enhance our existing products.
We have developed and maintain close relationships with a number of widely recognized orthopedic surgeons and professionals who assist in product research, development and marketing. These professionals often become product proponents, speaking about our products at medical seminars, assisting in the training of other professionals in the use and fitting of our products and providing us with feedback on the industry’s acceptance of our new products. with which they have been involved. Our medical advisory board, consisting of five orthopedic surgeons, also assists in our product development by advising us on technological advances in orthopedics, along with competitive and reimbursement updates within the Soft orthopedic industry. These surgeons often provide us with feedback, which assists us in the development and enhancement of our products. In addition, we utilize our laboratory in our factory, facility to test the effectiveness of our products. The tests are designed to demonstrate the functionality of new products and the effectiveness of performance. and observe the performance of new product design as well as competitive products. We host numerous orthopedic professionals from our Country , for giving us the advising and guiding.
In addition to our internal research and development efforts, we have entered into another scopes that provide us innovative technologies and processes for the manufacture and development of our products. it the Pharmaceutical Industry Finally, we act as the distributor of a number of products that are manufactured by others.
Our Strategy :
Our strategy is to increase revenue and profitability and enhance cash flow by strengthening our market leadership position. Our key initiatives to implement this strategy include:
Grow Our Regeneration Business. We have integrated the sales force to selling our products direct. we have also increased the number of Medical Representative specialists to doing medical promotion We believe these specialists will be able to enhance sales of the products. We have also restructured our distribution arrangement to sell our products directly and through other independent sales representatives in those geographical parts of the country we achieved sales were not previously meeting our expectations. We believe that our new selling strategies for our products will drive faster growth for this business.. . Continue to Introduce New Products and Product Enhancements. We have a history of developing and introducing innovative products into the marketplace, and are committed to continuing that tradition by introducing new products across our products plans. In the finished year, 2005, we launched four new products. We believe that product innovation through effective and focused research and development will provide a sustainable competitive advantage. We believe we are currently a technology leader in several product categories and we intend to continue to develop next generation technologies. Penetration and Expanding International Sales. International sales have represented more than 67% of our revenues, we have successfully established direct distribution by our agents in major international markets. We believe that sales to foreign markets continue to represent a significant growth opportunity and we intend to continue to develop direct distribution capabilities in selected foreign markets. to broaden our product lines and increase our revenue. We intend to pursue consumption opportunities that enhance sales growth,to increase customer penetration and provide geographic diversity.
►Miracle Company continues to look to the future, By Offering Our product to include More of solutions for the soft orthopedic industry to be
►The Perfect Choice For Health Care